The campaign ”Journeys That Matter" emphasizes the emotional importance of travel, focusing on how journeys are about more than just reaching a destination; they are about the experiences, memories, and moments with loved ones that last a lifetime. It highlights both new discoveries and cherished reunions. 

Agency: Åkenstam & Holst

Production Company: Bleck Film

Director: Tobias Granström

Executive Producer: Sofia Swahn

DOP: Stellan Runge

Location Management by Nordic Productions.