The music video features Larsson as a pawn shop owner who sells an "I'm Sorry" necklace to a customer and fans herself with the cash. Scenes alternate between her working at the shop, singing karaoke, and dancing in the office. The visuals complement the song's narrative, which addresses a friend unwilling to leave a toxic relationship.

The song was released as the fourth single from her fourth studio album, Venus (2024), on 19 January 2024 through Sommer House and Epic Records.

Director: Viivi Huuska

Co-Director: Zara Larsson

Production Company: Diktator

DOP: Crille Forsberg

Set Design: Fritjof Granström

Location Management by Nordic Productions.